Eat with your eyes: Making sense of multi-sensory food

Food should taste and smell good but what else should and can it do when ‘visually stimulated’ consumers like millennials engage in eating occasions? Touch, sight and sound are increasingly in the mix and driving multi-sensory NPD as FoodNavigator discovered at Food Ingredients Europe (FiE) in Paris recently. Black water anyone?

Eat with your eyes: Making sense of multi-sensory food