SPLENDA Naturals takes on Truvia with new stevia-based natural sweetener

As sales of artificial sweeteners continue to slide, SPLENDA (a brand associated with the artificial sweetener sucralose) has moved into the faster-growing natural sweetener space with the launch of SPLENDA Naturals, a zero-calorie blend of the bulk sweetener erythritol and stevia leaf extract.

SPLENDA Naturals takes on Truvia with new stevia-based natural sweetener