Our stool frequency claim may not be sexy – but it adds credibility to empty slogans: BENEO

A survey of over 1,000 consumers in the UK and Spain has helped German ingredients giant BENEO join the dots between its EFSA-approved stool frequency health claim on paper and what consumers look for in digestive health on pack.

Our stool frequency claim may not be sexy – but it adds credibility to empty slogans: BENEO