Heard of soursop, ditakh or cashew apple flavour? You'll need to if you want to break into Africa, says Aromatech

French flavour firm Aromatech has developed a range of flavours specifically designed to appeal to African consumers based on local fruit - but European consumers looking for new, exotic tastes will also love them, it says.

Heard of soursop, ditakh or cashew apple flavour? You'll need to if you want to break into Africa, says Aromatech