Retail giant Tesco faced a backlash for using fictitious British farm names to sell produce from as far afield as Chile but it’s an EU-wide practice that hits farmers and deceives consumers, say unions. But are they actually in breach of EU food law or is this a fair game marketing practice?
Retailers slammed for fictitious own-brand farm names - but is all fair in love, war and marketing?
mercredi 13 avril 2016
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