'Turn traceability into a marketing tool,' say creators of farm-to-fork smartphone app

OriginTrail, an app created by Slovenian startup that allows consumers to scan processed products in the supermarket and trace ingredients back to the farm, means manufacturers can turn transparency commitments into action, say its creators, who have set their sights on expanding to other EU countries. 

'Turn traceability into a marketing tool,' say creators of farm-to-fork smartphone app