B2B firms know artisan doesn’t mean….well, artisan, says ASA

mardi 24 mai 2016

An advert for a bread mix that promises an easy way to make sour dough and artisan breads” is not misleading because it targets B2B firms who know the end product will be ‘artisan-style’, says the UK’s advertising watchdog.

B2B firms know artisan doesn’t mean….well, artisan, says ASA

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