Multinational firms sell poorer quality (but more expensive) food to Eastern Europeans

Multinational food firms are manufacturing poorer quality, unhealthier (but sometimes more expensive) versions of their trademarked brands for the Eastern Europe market, says the Czech Republic, which wants to see EU legislation to protect consumers. It's 'ethically problematic but not illegal', say experts - so can anything actually be done? 

Multinational firms sell poorer quality (but more expensive) food to Eastern Europeans