Ditching 'diet' and laying off 'light': Consumers mistrust healthy processed foods, says Mintel

The National Obesity Forum's advice to shun processed foods such as low-fat yoghurts and cheeses for whole foods this week has provoked mixed reactions – but consumers are already turning away from foods labelled as low-fat, diet or light, according to Mintel data.

Ditching 'diet' and laying off 'light': Consumers mistrust healthy processed foods, says Mintel